Never Party Unprotected.
NOTHANGOVER
NotHangover is a probiotic shot that helps prevent the unpleasant effects of alcohol consumption.
Concept: Extreme partying is serious business. just as you would never box without gloves, dive without an oxygen tank, or jump out of a plane without a parachute, why the hell would you ever party without protection?
EXTENSIONS
NotCo Yes Days — On big-drinking holidays, NotHangover will host pop ups at cities around the US. NotHangover will be offered before the big night out, and events will be hosted by NotCo the next day.
AD: Dahlia Nin and Kelly Haworth
CW: Bridget Cleary
NotCo Merch — NotCo will create branded safety gear merchandise for bouncers and bartenders to wear in and outside of clubs and bars. Purchase them yourself on the NotCo NotHangover website.
PACKAGING REDESIGN
NotHangover Insurance — NotHangover is so sure of its ability to prevent next day troubles, that they will insure you’re not hangover. Should you somehow have a hangover, call the number on the card and get a free donut at Dunkin Donuts.