Dove has always preached that 'True beauty is on the inside.' Now, it's time for the brand to embody this message fully. For a limited time, we will redesign Dove's classic soap box packaging to an all-white design. We will stop trying to be what everyone wants us to be on the outside. And prove that we truly believe beauty on the inside is what counts.

Awards: Young Ones 2023 Merit Award

Beauty is on the inside

DOVE

For a limited time, we will stop trying to be what everyone wants us to be on the outside.

And prove that we truly believe beauty on the inside is what counts.

PROMOTIONAL PACKAGING REDESIGN

The surprise comes when the soap box is opened to reveal stunning designs…

And as you use the soap, you’ll also discover beautiful designs on the inside.

AD: Dahlia Nin, Alexis Bayani, Coco Loomis & Charlotte Garrett